Financials
—
Actual Revenue
Projected: —
Actual Profit
Projected: —
Actual Expenses
Projected: —
Profit Margin
Ad Spend
Monthly ad budget
ROAS
Return on ad spend
Cost Per Lead
Ad spend / new leads
Sales
LG MRR
Monthly recurring revenue
TPT Sales
Teachers Pay Teachers
Special Promo
Members from promo: —
$1 Trials
Trial purchases this month
Trial → Full LG
Converted from $1 trial
Trial Conversion Rate
% of trials that converted
Retention
New Members
Joined this month
Reactivated
Returned members
Churned Members
Cancellations this month
Net Member Gain/Loss
New + reactivated − churned
Monthly Churn
Customer churn rate
Total Members
End of month
Refunds
This month
Customer Experience
Failed Payments
Total failed this month
Payments Recovered
Successfully retried
Recovery Rate
% of failed payments recovered
📊 Monthly Revenue — Year View